| Heath Westover Analytics and Data Science Leader | Snohomish WA 425-600-3553 925-238-6423 [email protected] www.linkedin.com/in/heathwestover |
Senior-level product and marketing analytics professional with over fifteen years of experience in banking, sales and marketing, digital agency, and enterprise software industries. History of delivering value and creating business impact at multichannel organizations. Developed and implemented agile measurement ecosystems to capture the creation of business value and strategically drive results. I am recognized for combining technical data and the empathic human side with a business-savvy approach to drive change.
Professional Experience
| Lending Club Bank (Remote) | August 2020 to January 2023 |
Product Analytics, Senior Data Scientist – Team Manager
- Managed engagement metrics approach, including the launch of new banking products, optimization of acquisition funnels, and deepening relationships
- Migrated data mart from on-prem to a cloud-based environment with cost savings of over $140 thousand in annual savings
- Developed team members to improve analytical outcomes, better communication with stakeholders, and proper analytical approaches
| SAP Global, Bellevue Washington | July 2017 to March 2020 |
Marketing Strategy, Analytics, and Insights Manager
- Drove the reporting and analytics for B2B relationship nurture marketing programs around the globe, including reporting and campaign experimentation (test and learn)
- Architected a data-driven conversion propensity model for multiple product lines across global regions to drive quality leads to the right sales team 50% faster
| U.S. Bank, San Francisco California | July 2013 to May 2017 |
Director, Business Analytics Director, Omnichannel Analytics
- Led a team of analysts and modelers developing a program of agile business intelligence and analytics insight environment from various data sources to drive actionable insights
- Drove a measurement culture across business partners leading to a metric-driven supporting the business line’s transition to an agile and customer-centric development approach
- Led a high-performing partner for the business that drove innovation and delivered over 100 analytic projects annually; outproduced a team of 30 FTE with only 6 providing Business Intelligence and Analytics projects
| Bank of the West, San Francisco California | June 2011 to July 2013 |
Director, Business Intelligence, Digital Banking Channels
- Created a Center of Excellence for customer-centric analytics and reporting that created a greater level of detail at the customer level but more efficiently to enable timely reporting and forensics
- Managed all business intelligence for Digital Banking Channels, including reporting and insights-driven analysis
- Added engagement metrics to traditional banking transactional metrics, increasing user satisfaction by over 15%
- Developed a user segmentation and predictive marketing platform to increase adoption and cross-sell opportunities
| Euro RSCG SF/ Publicis Modem, San Francisco California | May 2007 to May 2011 |
Director, Analytics, and Insights
- Delivered game-changing analytics and insights for clients with an understanding of the business forces acting on the business
- Part of business acquisition pitch team instrumental in closing new business deals worth over $15 MM in annual revenue
- Analyzed data for clients including US Air Force, Genentech, Method, Stainmaster Carpets, Sony Playstation, Silver Oak Cellars, HP, LG Mobile, PayPal, Intuit TurboTax
Additional Experience
Progrexion (Lexington Law), Salt Lake City, Utah
- Online Acquisition Manager
Basic Research, Salt Lake City, Utah
- Internet Marketing Manager
Omniture (Adobe Analytics, Provo, Utah
- Senior Digital Analyst/Trainer