The Science of Empathic Marketing
I often remind people of the power, and the limitations of averages. One of my maxims is “the average person has less than two legs.” That is right, if you take an sum of all lower appendages and divide it by the population of world you would end up with a number less than 2. [...]
I tend to believe that you get what you pay for but when it comes to Google Analytics I think it is not true. As long as you are willing to share your web site activity data with Google then you get a great analytics platform. As with any web analytics tool how your site [...]
I have been spending time with my oldest son working on building robots with Lego Mindstorms. We have talked about the three key parts of a robot: sensors, motors and a computer. A robot needs to sense it’s environment, identify changes and then react. I have been pleased with my seven year [...]
Identifying what to measure can some times be a challenge. Often the metrics that we really need to measure can be costly in time and/or resources. In the mean time as we are building dashboards and other reporting we rarely have the luxury of time and seldom have the resources necessary to pull those critical [...]
From the very inception of the internet it was designed to be a social medium. Strange to think that professors and computer scientists were on the cutting edge of social networks. The only thing that has changed from the days of the early internet is reducing the barriers to being part of the social network.
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As an online marketing analyst that is one of the biggest questions that I have to face, What do I measure? You would hope that it is simple question and theoretically it is an easy question, measure everything. The simplicity melts away as theory becomes practice.
I work at a top talent agency which does [...]
Technology has provided many wonderful changes to our lives. The automobile, the airplane and the telephone helped to shrink our world. The internet has provided the foundation for a new information based economy.
The key to the adoption of a technology is that it makes things better for the user, that is essentially what determines [...]
I heard on Marketplace about the marketing ploy that VH1 was using to drive people to the new documentary “Anvil.” You can read or listen to the story here “Celeb tweets help push Anvil to success.”
To summarize, VH1 has the DVD and television rights for Anvil. The value [...]
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This is my blog about data, analytics and value driven marketing through empathy.Heath Westover on Twitter
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